站區動(dòng)態(tài)
東花園收費站多措并舉推動(dòng)“高速 旅游”助力引流增收
作者：段然
來(lái)源：東花園站
發(fā)布時(shí)間：2024-04-15
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<span style="font-size:16px;font-family:Arial;line-height:2;">為進(jìn)一步挖潛引流增收，東花園收費站</span><span style="font-size:16px;font-family:Arial;line-height:2;">積極拓展</span><span style="font-size:16px;font-family:Arial;line-height:2;">“高速</span><span style="font-size:16px;font-family:Arial;line-height:2;">+</span><span style="font-size:16px;font-family:Arial;line-height:2;">旅游”營(yíng)銷(xiāo)路徑。</span>
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<span style="font-size:16px;font-family:Arial;line-height:2;">一是瞄準機遇，高效宣傳。借助</span><span style="font-size:16px;font-family:Arial;line-height:2;">官廳杏花節開(kāi)展推廣活動(dòng)，活動(dòng)中，志愿者們向現場(chǎng)觀(guān)眾宣傳推廣</span><span style="font-size:16px;font-family:Arial;line-height:2;">“冀交萬(wàn)里行”小程序的功能性、實(shí)用性，引導游客暢行京張路，享更多會(huì )員福利，并為游客發(fā)放旅游路線(xiàn)圖，同時(shí)為游客詳細講解京張高速沿線(xiàn)各著(zhù)名景點(diǎn)，并幫助司乘朋友合理規劃旅游線(xiàn)路。通關(guān)此次活動(dòng)共發(fā)展</span><span style="font-size:16px;font-family:Arial;line-height:2;"> </span><span style="font-size:16px;font-family:Arial;line-height:2;">“冀交萬(wàn)里行”會(huì )員</span><span style="font-size:16px;font-family:Arial;line-height:2;">530</span><span style="font-size:16px;font-family:Arial;line-height:2;">人。</span>
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<span style="font-size:16px;font-family:Arial;line-height:2;"><img alt="" src="/upload/202404/20240415100547_4597.jpg" width="768" /><br />
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<span style="font-size:16px;font-family:Arial;line-height:2;">二是以季節旅游為契機，</span><span style="font-size:16px;font-family:Arial;line-height:2;">東花園收費站組織安排</span><span style="font-size:16px;font-family:Arial;line-height:2;">“疏導員</span><span style="font-size:16px;font-family:Arial;line-height:2;">+</span><span style="font-size:16px;font-family:Arial;line-height:2;">引導車(chē)”的方式前往在康祁線(xiàn)于官廳大橋交匯口對進(jìn)返京車(chē)輛進(jìn)行專(zhuān)門(mén)提醒、引導車(chē)輛通過(guò)東花園收費站上道，選擇行駛京張高速，就地實(shí)現引車(chē)上路。據統計，通過(guò)這一舉措，東花園收費站上道車(chē)流量較平日增加</span><span style="font-size:16px;font-family:Arial;line-height:2;">535</span><span style="font-size:16px;font-family:Arial;line-height:2;">余輛，預計增收通行費</span><span style="font-size:16px;font-family:Arial;line-height:2;">2000</span><span style="font-size:16px;font-family:Arial;line-height:2;">余元。引流效果顯著(zhù)，有效增加了京張高速路段通行費收入。</span>
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<span style="font-size:16px;font-family:Arial;line-height:2;"><img alt="" src="/upload/202404/20240415100600_0237.jpg" width="768" /></span>
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